What is and why custom software development?

As the name itself implies, Custom Software Development is the process of conceptualizing, designing, building, and deploying software uniquely for a specific client. Software is usually custom-made for many reasons but mostly because off-the-shelf software can not satisfy special users or business requirements. 

Benefits of custom  software development

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Unique Solution that Belongs to Your Business Only

A unique solution is not just about your own branding or design, it’s about your business secrets and processes that help you gain competitive advantages.


Security & Reliability

Off-the-shelf software is generally easier to hack because it is usually designed for a broad range of user-base. Many software providers build and sell their Software As A Service (SAAS) to a very large number of customers and users, sharing the same underlying infrastructure and computing resources, giving the ability to access the software publicly and facing higher security threads.

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Flexibility & Scalability

With custom software, you can make changes anytime to it and add more functions to adapt to changes in your business process. Off-the-shelf software is usually “packed software”, you or any other customer of it can get periodic updates from the software provider but cannot change it arbitrarily.

Our Custom Software Development Services Cater to Diverse Business Domains.

Enterprise Software

  • Banking
  • Insurance
  • Asset Management
  • Securities
  • Medical & Nursing-care
  • Travel, Aviation
  • ERP & CRM
  • POS
  • Sales management
  • Accounting
  • Transportation
  • Construction
  • Electricity

Online services

  • E-Commerce. 
  • Searching engine.
  • Digital Marketing
  • Content Management (CMS)
  • Recruitment
  • Mobile apps

Control – Embedded Systems 

  • Factory Automation
  • Bus information system
  • Mobile camera driver

Typical Custom Software Development Methodologies?

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Waterfall Model

The waterfall model is a linear mode of development. In this model, engineers take the product from idea, analysis, and design, to deployment in sequential order. This might seem logical but in real life, it’s usually not exactly how software development works because unforeseen circumstances don’t always bode well with strict budgets and time constraints.

In other words, while the waterfall model may seem logical, for most software development companies, it is too rigid to work with the modern needs of development.


Agile Development

The principles underlying Agile methodology emphasize the importance of customer feedback and adaptability.

In doing this, they de-prioritize the need for comprehensive documentation in turn for prioritizing working software.

Likewise, Agile’s focus on individuals and interactions means responding to change takes precedence versus concrete plans.

Overall, Agile development is a modern spin on software development that reflects constructively on what does and doesn’t work when it comes to building software.

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Scrum is an Agile framework. The framework utilizes the defining principles of Agile but provides a specific structure for development.

One of the biggest components of the Scrum framework is Sprints. A Sprint is a unit of development in Scrum, denoting an agreed-upon length of time to complete certain tasks.

In sprint planning, scum development teams determine a sprint goal and evaluate product backlog items that further said goal.

Scrum development teams also have scrum masters who guide development, sprint reviews for checking progress and taking feedback, as well as sprint retrospectives for identifying improvements for following sprints.

Typical custom software development team structure

Front-end engineers

Responsible for developing the visible part of the software, these
professionals are the ones who code and test user interface elements and functionality.

Back-end engineers

These are the experts who take care of everything that happens backstage. In other words, they focus on developing the business logic, processing data records, and the background components.

QA engineers

These professionals are in charge of the quality of the entire development lifecycle. They don’t just ensure that the delivered software is as bug-free as possible but also that the processes used to build it have optimal quality.

UX/UI designers

They are responsible for ensuring that the user experience is intuitive, simple, and engaging.

DevOps engineers

Professionals that work with the developers, system operators and admins, and IT operations staff to better coordinate the development, operations, and testing efforts.

Project managers

The leaders of the development team who initiate, plan, design, execute, and monitor the entire development process and take the highest responsibility for building the right outcomes and delivering the software on time, and on budget.

Business analysts:

They serve as bridges between the IT team and the business, evaluating processes, determining requirements, and offering suggestions and reports to executives.

Tech lead

Technical leaders direct the activities of both backend and frontend engineers. They designate and oversee the implementation of tech designs, define technological stacks, and troubleshoot technical issues…

Solutions Architects:

Responsible for creating a comprehensive architecture for the software solution and providing strategic direction throughout the development process.

Our Tech-Stacks

With rich experiences and a diversity of supported technologies, Luvina can offer you plenty of tech-stack options you can choose for your custom software development projects.

HTML5, CSS3, Bootraps, Jquery, AngulaJS, ReactJS, React Native, VueJS, ES6, RiotJS…

Java, .NET, PHP, Ruby, Python, Golang, NodeJS…

Cobol, Object C, Groovy, Scala, Pro*C, PL/SQL…

Rational Rose, Enterprise Architecture, Github, GitLab, Jtest, Gulp, Adobe XD, Operation Tools (Zabbix, Jenkins, Vmware,  ESXi, KVM, Docker, Ansible), Kubernetes…

Big Data, AI, BlockChain, RPA, IoT.

Oracle, SQLServer, DB2, MySQL, PostgreSQL, MongoDB, Hive, MariaDB, AWS Aurora, DynamoDB…

Struts, Spring, Hibernate, MyBatis, SpringMVC, SpringBoot, JUnit, NUnit, PHPUnit, JMeter, Selenium, Appnium, Smarty, PHPCake, Ethna, PEAR, Symphony, HeartCore, Fatwire, Play, Ionic, Meteor, Xamarin, Jhipster…

OutSystems, Microsoft Dynamics, Salesforce, Magento 2…

Tomcat, JBoss, Weblogic, GlassFish, Apache, IIS, NGINX, Node JS…

AWS, Azure, Google Cloud.

Linux, Windows, Sun Solaris, iOS, Android.


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  • Custom Software Staff Augmentation
    Supplement Custom Software engineers to your established team for any particular timeframe
  • Time & Material (T&M)
    Pay only for the exact number of Custom Software engineers you hire from us for a specific period of time. 
  • Custom Software Dedicated Development Team
    Your own Custom Software development team. 
  • Custom Software Offshore Development Center (ODC)
    Your entire Custom Software Development, Maintenance, and Operations Subsidiary.

Custom Software development project-based outsourcing

  • Fixed-price
    Get your project done with a fixed price regardless of complicated software project management.
  • Hybrid model
    Get a fixed-price value after defining all your detailed requirements by using a Time & Material contract.
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Our custom software development process typically consists of the following stages:

Initial Meeting

The first step is to schedule an initial meeting so we can get to know each other and learn more about your custom software requirements.

Project Assessment & Proposal

Our team will assess your custom software project’s feasibility and scope, then create a proposal that outlines our approach, timeline, and cost estimation.

Development team setup

Once the proposal and the contract are approved and signed, we set up an appropriate custom software development team with the right skills and experience to kick off your project.

Development & QA

Our development team starts coding and testing your custom software, making the required documentation according to the agreed timeline and budget. 

Delivery & Deployment

After finishing the coding and passing all the tests and QA processes, we’ll deliver the project’s outcomes (the source code, compiled applications, test reports, project documentation, and other related assets).
We also deploy the software program to your production environment (your servers or cloud infrastructure) if you have requested it.

Warranty, Maintenance, Operation & Support.

With end-to-end custom software product development projects, Luvina warrants products on a contract basis. We also provide further services such as Maintenance, Operation & Support.



Excellent and stable quality

Recognized by hundreds of Japanese clients since 2004.

Software Application

Full stack services

Enable access to a “one-stop service” for all needs in Software Development.


Flexible & adaptable team

Free to choose the best working model and tech stacks from our rich talent pool.


Advanced security & IP protection

International standardized infrastructure fully equipped with advanced security systems to protect your IP. 

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Years of establishment and development



IT Talents

Satisfied clients



Software projects delivered



We have collaborated with Luvina for more than 10 projects, from small projects of a few man-months to medium size projects of around 50 man-months. Luvina is devoted to training Vietnamese young developers with Luvina academy. They understand Japanese business customs and our IT market. They are well equipped in risk management and always deliver on time with satisfactory quality. Everyone I worked with was polite and sincere. Luvina is genuinely a reliable partner. I admire their teamwork.

Nakai Kingo

CEO & Head of Enterprise Solution Sojitz System

We have cooperated with Luvina in terms of software outsourcing since 2015. Since then, we’ve always considered Luvina as our strategic partner. Luvina has always gone the extra mile to support us overcome any difficulties in the process to ensure excellent quality in our software outsourcing process. We would like to combine the development method of Luvina & Cresco to further grow together in the future.

Atsushi Hirasawa – Director

Cresco Vietnam

Frequently Asked Questions about Luvina’s Custom Software Development Services

Yes, you do. Except for some special situations (for example, the software is customized by us based on licensed software from 3rd party providers), you own the custom software that Luvina develops for you.

We design and develop the software, and deliver to you not only the end product but also transfer the source code and all other related documents for you to operate, maintenance, and be free to customize in the future.

After completing the software development and QA, Luvina deploys your software to the production environment and delivers/transfers all the source code and related documents for you to operate and maintain the software system yourself.

We also provide operations, maintenance, and support services to keep your software running smoothly without worrying about technology and management headaches and focus on your core business.

There are several key considerations in making this decision, but two primary reasons are your requirements for business features, security…, and the total cost of development and operation of the software system.

If the features set of an off-the-shelf software matches your business and security requirements and also meets your budget plan, then off-the-shelf software is best for you.

Typically though, it’s not quite that simple a decision, because businesses usually require specialized and unique software solutions tailored for their business to gain competitive advantages over other competitors, this is when Luvina’s Custom Software Development service comes in: We’ll discover your business needs and provide experienced consulting services to help steward you through the complications of that decision. Sometimes a hybrid off-the-shelf/custom software solution fits the needs best. Whatever turns out to be the best path, our Software Consulting Experts will guide and design that solution for you.

Get a Custom Software Development Proposal?


Looking for a Dedicated Development Team for your custom software development projects, or have your project mission in mind but don’t know what to do just yet?